NYOYN develops and sells interactive playing material. All products are based on modern as well as traditional game values and are developed in close cooperation with the target groups. Prototypes of new interactive playing material are developed early on in the design process, allowing potential users of the material to test it ‘in the field’, whether they be children, educational assistants, teachers, etc. Why interactive playing material? There are several reasons for developing interactive playing material: besides the fact that interactive play represents added value to the game, interactive playing material can be used in a large variety of instances. By applying modern technology NYOYN’s playing material offers many game possibilities that attract both young and older target groups. The products can, moreover, be used in a wide variety of applications as they draw on different aspects of children’s development (social, cognitive, educational, musical and motor skills). SoundSteps is an excellent example of this fact.

Interactive Play